Samsung Product Portfolio Assignment Example | Topics and Well Written Essays - 2000 words

Samsung Product Portfolio - Assignment Example In the home appliances category, it produces cookers, ovens air conditioners, refrigerators, vacuum cleaners, and dishwashers. It also manufactures TVs, Speakers, Home theaters, TV/ audio/ video accessories, air track a, d Blu-ray. In the vast and growing area of information technology Samsung provides it consumers with mobile phones and, tablets, PC/ peripherals and printers, as well as, memory and storage devices. These items are produced in various and distinct models to meet the consumers requirements. For instance, Samsung India produces products for the middle and lower classes and provides them at a cheaper price (Krishnamacharyulu & Ramakrishnan, 2012). It achieves this by substituting different parts of a product with cheaper but durable material. Consequently, the company sells more electronic units at a cheaper price in India which is profitable for the company based on the low investment involved. Similarly, Samsung makes different models of phones to suit the needs and costs of its consumers. In Africa, there is a large demand for mobile phones for the purpose of communication. The large population of lower class consumers does not require phones that have sophisticated applications. Consequently, Samsung makes simple models for mobile phones to provide for this market. Nonetheless, it also provides smart phones with innovative technology for the same locations but for a different class of consumers. Samsung electronics is the most conglomerate among consumers. Any product development or investment should be made in the department. Samsung Electronics’ vision is becoming a globally recognized business leader by developing innovative technologies and enriching people’s lives. Its internal environment is designed to achieve this purpose. The company has a management structure that supports diversity.